Heyo, thanks for the question! What I like to do is start with a shape, then take whatever I’m incorporating into it, whether it be another shape or color and try to blend them together through motion.
You can start with a letter and make it resemble a shape, like turning an “N” into a graphic rectangle shape by connecting the two openings at the top and bottom of the letter with a simple line. From there, do some secondary motion by spinning it or something. It’s cool to be mindful of how colors play into it. Use these subtleties to bring in more text, or to transform Shapes>Text or Text>Shapes.
I can do a short example for you this weekend to try to illustrate what I’m saying a bit better. I’m not amazing at it, but I’ll try visually show you.
Thanks so much man. This was wonderfully helpful still. You’re cool people man.
Hey, no worries. This was a packed weekend with a surprise visit from the parents and Pittsburgh Comic-Con. I’ll have a short .gif made this week involving typography and motion. Thanks for looking at my stuff!